Meta Ads · Pay Per Lead · AC Industry

We help AC installers stay booked year-round.

Qualified install enquiries from homeowners and businesses in your service area - delivered in batches, exclusive to you, paid upfront, no retainers, no fluff.

Book a Discovery Call See how it works

7–10 days: Per lead batch
£1.5k–£8k+: Avg. install value
£0: Setup fee

The Problem

Referrals run dry. Winter gets quiet. The phone stops ringing.

Most AC installers rely on word of mouth and an unpredictable summer rush. When demand dips, so does cash flow - and there's no system to switch on more work.

Inconsistent pipeline

Weeks of back-to-back installs followed by weeks of nothing.

No paid ad infrastructure

Boosted Facebook posts and Google Maps aren't a lead system.

Big agency retainers feel risky

£2k/mo with no guarantee of leads is a hard 'no' for most owners.

The Morning-Star Model

Buy leads in batches. Pay upfront. Get installs booked.

We run Meta ads from a central agency account, qualify every enquiry, and deliver hot install requests directly into your inbox or CRM. Every lead is yours alone - never shared, never resold.

You pay per lead

No retainers, no monthly minimum, no setup fee.

We run the ads

Centralised Meta Business Manager, optimised daily.

Leads delivered fast

10–20 lead test batch delivered in 7–10 days, exclusive to you.

You close & install

Average install ticket means 1 close pays the whole batch. Leads are never shared.

Built for AC

We don't do "everything for everyone."

The entire offer is engineered around air conditioning installers - residential and commercial. Our creative, our targeting, and our qualification questions are all dialled in for AC enquiries that turn into booked installs.

See what's included →

High-ticket job values (£1.5k–£8k+) make even premium leads profitable
Strong seasonality - installers want to lock in spring/summer work early
Homeowners and SMEs are highly reachable on Meta with geo + interest targeting
Most competitors rely on referrals - almost no one runs paid ads properly
Quick decision-making - trades close hot leads in days, not months

The Maths

One install pays for the whole batch - usually with change.

A standard 10-lead test batch at our published rate costs less than the gross profit of a single average install. Anything above that is upside.

Test batch size: 10 leads
Sale price per lead: £50
Batch cost to you: £500
Avg. AC install ticket: £1,500 – £8,000+
Closes needed to break even: Less than 1

Ready for a calendar full of installs?

Book a free 30–45 minute Discovery Call. We'll map out your area, confirm fit, and quote you a test batch.

Book My Discovery Call